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Anatomy of a SERP And How to Be Found [Infographic] | ReachLocal Boston |

Last updated 5 years ago

Is someone searching for your business?  Search engines like Google and Bing are now the most widely used resource to find local products and services.  When you type in a search the results appear in a Search Engine Result Page (or SERP).  

Now you may never have heard of the term SERP.  The Urban Dictionary defines SERP as: "most commonly a female who goes after one of their friends' past and/or present love interests."  In this context, however, Wikipedia's definition of SERP is the one that we want: " the listing of web pages returned by a search engine in response to a keyword query "

Sure, you may be familiar with the search ads and local listings but are you familiar with snippets and sitelinks?  The infographic below breaks down the various components of a SERP:

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I am a highly experienced internet marketing consultant in the Boston area that is very familiar with all forms of online advertising.  If you would like to learn more about improving your visibility on search engines, please feel free to reach out to me (617.340.4700 x 117 or


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