Anatomy of a SERP And How to Be Found [Infographic] | ReachLocal Boston | marketing-online-advertising.com
Is someone searching for your business? Search engines like Google and Bing are now the most widely used resource to find local products and services. When you type in a search the results appear in a Search Engine Result Page (or SERP).
Now you may never have heard of the term SERP. The Urban Dictionary defines SERP as: "most commonly a female who goes after one of their friends' past and/or present love interests." In this context, however, Wikipedia's definition of SERP is the one that we want: " the listing of web pages returned by a search engine in response to a keyword query "
Sure, you may be familiar with the search ads and local listings but are you familiar with snippets and sitelinks? The infographic below breaks down the various components of a SERP:
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