Google Ranking Incorporates Social Media and Online Reputation [Link] | ReachLocal Boston | marketing-online-advertising.com
Pagerank now looks at an advertiser's social authority and online reputation. FaceBook and Twitter links are now used as ranking signals. The number and quality of reviews can also influence your organic ranking.
Nathan Hanks, co-founder at ReachLocal, helps us conceptualize these changes at Google in a recent presentation entitled, " Google 2011: Impacts on Local Internet Marketing. " Here is a nice visual on the primary components of PageRank: