AMA Talks About New Specialty: Social Media Manager [Article] | ReachLocal Boston | marketing-online-advertising.com
The American Medical Association has highlighted the increasing use of social media among hospitals and physicians. In a recent article in American Medical News, Hospitals' new specialist: Social media manager, describes how some hospitals have created a new position to help manage social media.
As the article goes on to describe, "part of why hospitals are heading in this direction is part of the general zeitgeist, the general awareness that these ways of communication and connecting with each other are transforming" hospitals and their relationships, said Robert Matney, a partner who follows health and social media for Austin, Texas-based consulting firm Social Web Strategies.
"...Social media managers are hired by hospitals that already have a presence on Twitter, Facebook, YouTube or other sites. Usually, the position grows out of a realization that social media require more time and effort -- and have a worthwhile payoff."
As the article goes on to describe, Ed Bennett, the director of web strategy for the University of Maryland Medical Center, keeps the closest thing there is to a comprehensive look at hospitals' social media presence.
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