American Dental Association Integrates Social Media Channels [Article] | ReachLocal Boston | marketing-online-advertising.com
The Board of Trustees of the American Dental Association voted to expand its social media reach with their decision on April 11. (See Board votes to integrate social media channels in ADA communications as part of 2012 strategic plan.)
The Board of Trustees recognized that their are risks to using social media. They determined, however, that ignoring social media would be an even greater risk to the Association because of the social media's benefits. “Social media has become an integral element of the communications strategy for organizations across the globe,” said Dr. Josef Kolling, chair of the ADA Council on Communications, which forwarded the resolution to the Board. “...In order for the ADA to grow in relevance and fulfill our mission to the profession and the public, social media will need to play a role in our integrated communications process.”
The ADA will implement a Twitter feed for The 2011 New Dentist Conference, which already has more than 650 Facebook followers...
“I use Twitter, Facebook and LinkedIn to reach my audience, which is my patients and the community in which I live,” said Dr. John Nase, a member of the Council on Communications and chair of the Social Media Workgroup...
The American Dental Association has clearly embraced social media, content marketing, and reputation management. As a dentist in a private or group practice, shouldn't you?
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